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Your Vision, Our Mission
Creator theme’s first-ever Feature Fest
With the fall of Trellis and the outdated decline of Genesis, you’re going to be absolutely shocked by how amazing a core-WordPress block theme would be for your workflow, business, and users!
Join our 10-day collaborative event to co-create a stunning, modern theme built specifically for content publishers like you.
This time-limited event kicks off January 22nd! 🎉
What is Feature Fest?
A WordPress block theme
By the end of the event, we’ll have created a visually stunning, user-friendly theme designed to manage extensive content and optimize ads placement availability.
Made interactively
Share your ideas, collaborate with Once Coupled’s founder and lead developer Lauren, and connect with peers.
Over 10 days
Every day during the event we’ll focus on a new area of the theme we’re building, looking for ideas, feedback, and questions from YOU.
Completely for free
Event participation is completely free–we want this to be fun for anyone and everyone interested in learning about block themes!
In a first-of-its-kind process
This never-before-done take on creating a new theme for publishers is yours for the taking. Come join us!
Specifically for publishers
The end product–a WordPress block theme–will be geared toward high-content sites that want both a beautiful online presence and full control.
Why?
We want publishers to finally break free from classic themes.
Developers don’t want you to use block themes because they are cheaper and easier for you,
but they can’t control them–and you–as easily.
Get involved in making the only theme built for bloggers using the latest in tech:
WordPress core, blocks, and full site editing.
Help us bring you–and your peers–into the modern era.
Why should I participate?
Collaborative Design. Your ideas + our expertise = a theme you’ll love.
Your Input Matters. Influence the design and features of a theme tailored to you and built with the features you need, from speed to revenue.
Shape the Future. Help craft a theme designed specifically for content creators like you, with features tailored to your needs.
Real-Time Updates. Stay involved and see your suggestions implemented.
Get Ahead of the Competition. Use a cutting-edge, block-based theme that’s perfect for recipes, videos, and modern content publishing.
Save Money; Access an Exclusive Deal. Purchase the final product for a steal—starting at just $1 for LIFE!
How do I participate?
1
Sign up for free
Join us & participate in the event by joining our Facebook page–or email list for a quieter version. (Think conference vibes vs online course vibes.)
2
Share your ideas
Collaborate with Lauren through FB or email to provide input on the features, templates, and design elements you want to see.
3
Witness the process
Watch your feedback shape the creation of a quality design in real time. Over 10 days, we’ll turn your ideas into a new WordPress theme.
4
Get the final product
Purchase the theme–for life! The sooner you join in, the lower the price. Day 1 will start at $1! The day after the event ends, the price will be $999 / YEAR.
Trusted by Bloggers, Built by Experts
We’re a team of blogging experts who’ve spent over 10 years creating customized sites for the top-performing content creators.
Our Creator theme brings that expertise to everyone, empowering you to take your site to the next level.
Lauren will be your dedicated developer during Feature Fest, meaning you’re getting direct & unfettered access to our founder and lead developer at Once Coupled for 10 straight days.
Results that speak for themselves
“I’ve actually nearly doubled my monthly ad revenue since going live with the new site. My total number of visitors isn’t that much higher, but the visitors that I do get are clicking around more because the content is more engaging in the new format.”
Erin, Peanut Butter & Fitness
FAQs
- Do I need coding or technical skills to participate?
Nope! Just share your ideas, and we’ll handle the rest. - Can I use the theme for my existing site?
Yes, if you’re ready to embrace modern, block-based templates and love DIY customization! - What happens after the event?
Anyone who has chosen to purchase the theme will get the download on February 1st! - Will I get support after the event?
Yes, as an official Creator you’ll have access to this theme, the parent theme (Creator), our Facebook group, email support, and documentation for setup.
Don’t Miss Out!
Join Today.
✨ Whether you want to shape Creator theme’s future, get lifetime access for $1, or learn more about what makes Creator Theme special, Feature Fest is for YOU.
👉 how to follow along
The best place to get the most of this event is Facebook, but you can also get all the details via email. (Scroll down to the bottom of the page for that!)
Event details
- Dates: January 22-31st
- Location: 100% online via Facebook – participate from anywhere!
- Cost to participate: FREE!
Daily schedule
22
Wednesday
Mood board
23
Thursday
Initial blocks
24
Friday
Home page
25
Saturday
Header & footer
26
Sunday
Category pages
27
Monday
Day Off!
28
Tuesday
29
Wednesday
30
Thursday
31
Friday
How it works
- We’ll email and post the day’s announcement on FB each morning.
- Live (!) progress & collaboration will be made daily from 3-5pm Eastern.
- A resource and request will be shared each evening.
Who is this event & resulting block theme for?
- New bloggers just getting started.
- Repeat publishers launching another site.
- DIYers who want a professional-looking site without the cost or limitations of a custom Classic theme.
- Technology-curious people who want to learn about new website capabilities.
Who should participate but maybe not buy?
- Sites with custom themes and blocks, as that scenario might need a developer to help with migration.
- Publishers using a block theme (I’m talking about a core, full-site-editing theme, NOT a page builder or classic theme like Kadence or GeneratePress as these aren’t block themes).
Features Designed for Success
Custom Blocks
Simplify content creation and improve usability.
Modern Design
Built with core blocks for easy customization.
Patterns Galore
Accessibility Focused
Performance Boosts
Lightweight, fast, and mobile-responsive.
Cohesively branded
Built for SEO
Regularly updated
Built on the latest WordPress technology.
Ad optimized
Designed to maximize your RPMs for bloggers running ads.
How to
get the theme files after the event ends
What’s included
Lifetime access to Creator (something we never offer) and its first-ever child theme.
The completed modern, responsive theme with an opinionated visual design and a variety of easy-to-use templates typically found only in $7K+ custom themes.
Dozens of blocks and templates you can use or customize to showcase recipes, videos, and more.
Continual maintenance, updates, and email support for Creator.
Daily Flash Sale
Every day during Feature Fest, grab a discounted Lifetime Access to Creator Theme.
Don’t miss this chance to save BIG on the only theme built specifically for bloggers via our daily coupon codes!
Step 1
Join us on Facebook
Announcements and conversations will be made in the official Facebook group.
Step 2
Buy the theme
On the 22nd pricing will start at $1 and increase daily through the end of the event.
Step 3
Tell a friend
We want you to have this amazing theme to make your life easier. We also want your friends to join the fun. Bring them along!
*Pssst. Don’t like social media? No biggie! Use the form below to join our email list to follow along!