Your Vision, Our Mission
Creator theme’s first-ever Child Theme
With the fall of Trellis and the outdated decline of Genesis, you’re going to be absolutely shocked by how amazing a core-WordPress block theme would be for your workflow, business, and users!
We hosted a 10-day collaborative event to co-create this stunning, modern theme built for food bloggers.
Now offering mega-discounts through the end of February! 😍
What is Baked & Branded?
A WordPress block theme
A visually stunning, user-friendly theme designed to manage extensive content and optimize ads placement.
Made interactively
Users shared their ideas & collaborated with Once Coupled’s founder and lead developer Lauren to build this theme during Feature Fest.
January 22-31, 2025!
We spent this time deep-diving into the different elements that users wanted to see in our theme. Then, we shipped it out to the public in February!
Ongoing support is free
Group participation is completely free–we want anyone and everyone interested in learning how to use our block themes to have fun!
with a new process
This never-before-done take on creating & supporting a theme for publishers is yours for the taking. Snag it today!
Built for publishers
Our WordPress block theme is geared toward high-content sites & bloggers who want a stellar online presence that allows for total control.
Why?
We want publishers to finally break free from classic themes.
Developers don’t want you to use block themes because they are cheaper and easier for you,
because developers can’t control blocks–and you, the publisher–as easily.
Go ahead and snag the only theme built for bloggers using the latest in tech:
WordPress core, blocks, and full site editing.
Help us bring you–and your peers–into the modern era.

Why should I change themes?
Gorgeous Design. Our blogger’s ideas + Creator team’s development expertise = a theme everyone loves!
Blogger’s Features. This a theme tailored to you– built with the tools publishers need, from speed to revenue.
Clever Tools. Baked & Branded also includes 9 plugins from Small Plugins that make brilliant content creation seem easier than ever!
Your Opinion Matters. Stay involved in our group to see your suggestions implemented on the child theme!
Level Up. Use a cutting-edge, block-based theme that’s actually built for recipes, videos, and modern content publishing.
Save Money; Snag February’s Deal. Purchase Baked & Branded for only $499/ year using promo code: FEBRUARY
What does The Backend look like?
1
Custom Blocks
Fine-tuned, custom blocks built by bloggers: this theme has exactly what you need!

2
Starting Points
Content creation just got so much easier.

3
Easy Edits
using the site editor

4
Small Plugins
Plus Small Plugin’s query loops ensure your site is an instant content powerhouse!


Trusted by Bloggers, Built by Experts
We’re a team of blogging experts who’ve spent over 10 years creating customized sites for top-performing content creators.
Creator theme brings that expertise to everyone, empowering you to take your site to the next level.

Results that speak for themselves
“I’ve actually nearly doubled my monthly ad revenue since going live with the new site. My total number of visitors isn’t that much higher, but the visitors that I do get are clicking around more because the content is more engaging in the new format.”
Erin, Peanut Butter & Fitness
FAQs
- Do I need coding or technical skills to upgrade my site?
Nope! Just share your ideas, and we’ll handle the rest. - Can I use the theme for my existing site?
Yes, if you’re ready to embrace modern, block-based templates and love DIY customization! - Will I get support?
Yes, as an official Creator you’ll have access to this theme, the parent theme (Creator), our Facebook group, email support, and documentation for setup.
Don’t Miss Out!
Join Us Today.
✨ Snag Creator theme for only $499 annually!
Regular pricing: $3100!
👉 Snag A Deal
Use coupon code: February by the end of this month to secure your annual recurring discount on the best theme available for bloggers in 2025.
Who is this block theme for?
- New bloggers just getting started.
- Repeat publishers launching another site.
- DIYers bloggers who want a professional-looking site without the cost or limitations of a custom Classic theme.
- Technology-curious people who want to learn about new website capabilities.
Who should reach out to us– or another developer- before snagging this theme?
- Sites with custom themes and blocks, as that scenario might need a developer to help with migration.
- Publishers using a block theme (I’m talking about a core, full-site-editing theme, NOT a page builder or classic theme like Kadence or GeneratePress as these aren’t block themes).
Designed for Success
Custom Blocks
Simplify content creation and improve usability.
Modern Design
Built with core blocks for easy customization.
Patterns Galore
Accessibility Focused
Performance Boosts
Lightweight, fast, and mobile-responsive.
Cohesively branded
Built for SEO
Regularly updated
Built on the latest WordPress technology.
Ad optimized
Designed to maximize your RPMs for bloggers running ads.