Why We Walked Away from $40K Custom Themes to Build Creator Theme for You
The sites were stunning. But they weren’t enough.
For years, our clients would spend $20K on design and another $20K for us to bring it to life—pixel-perfect and fully custom.
They were gorgeous. But behind the scenes, they were also fragile.
To protect them, we stripped out flexibility. We locked down settings. And we made the themes so “perfect” that even a small change often needed developer support.
The tech worked—for that moment in time. But the web moves fast. And those perfect builds? They quickly became hard to update, expensive to maintain, and nearly impossible to adapt.
So we started asking different questions:
- What if we gave up a little “perfect” in exchange for future-friendly?
- What if our clients didn’t need us every time they had a new idea?
That’s where Creator Theme began.
You want it to look legit. You want it to load fast.
You want to be proud of your website—and excited to share it.
But you also want freedom.
- Freedom to make updates when inspiration hits.
- Freedom to try new ideas without breaking things.
- Freedom to grow without outgrowing your tech.
We built Creator Theme for creators who want to build something real—and do it on their terms.
We realized we weren’t building just for blogs—we were building for people.
The more custom work we did, the clearer it became:
These weren’t just clients. They were creators. They had big ideas, growing audiences, and something worth sharing.
But the tools available to them didn’t match their energy.
They were either:
- Stuck in themes that looked outdated and weren’t built for performance
- Using page builders that made everything slow and bloated
- Or waiting on developers to make the tiniest change
That’s not what building a business should feel like.
It shouldn’t feel fragile. Or overwhelming. Or out of reach.
So we built a theme that works like creators do—fast, flexible, and always evolving.
Creator Theme is the result of everything we learned from building high-end, high-traffic blogs for over a decade.
It’s not a shortcut. It’s the smart way forward.
We stopped optimizing for perfection in a single moment.
Instead, we built something that adapts with you—whether you’re posting your first recipe or prepping for your millionth session.
- It’s fast, because performance matters.
- It’s clean, because good content deserves good design.
- And it’s flexible, because creators don’t stand still—and your site shouldn’t either.
We’re a small team—but we’ve been behind some of the biggest blogs.
Lauren
Lauren has coded through hurricanes, house moves, and entire site rewrites at 3am. She’s sharp, steady, and secretly judges your font choices (with love).
Hanna
Hanna builds businesses the way other people build playlists: fast, slightly chaotic, and surprisingly on-theme. If she says “it’s gonna be great,” it probably already is.
Just two gals helping creators launch faster, stress less, and keep having fun doing it.
For over 10 years, we’ve been building custom themes and tools for some of the most well-known names in food and lifestyle blogging.
You’ve probably seen our work without realizing it—on sites like:
- 40 Aprons
- 5 Minutes for Mom
- A Beautiful Mess
- A Cozy Kitchen
- A Family Feast
- A Saucy Kitchen
- Audrey Dunham
- Bitz n Giggles
- Brooklyn Farm Girl
- Buns in My Oven
- Childhood Magic
- Coconuts and Kettlebells
- Cooking for Keeps
- Cooking with Janica
- Craving Home Cooked
- Design Eat Repeat
- Diabetic Foodie
- Easy Dessert Recipes
- Erin Lives Whole
- Erren’s Kitchen
- Everyday Maven
- Family Fresh Meals
- Fat For Weight Loss
- Fit Foodie Finds
- Fit Mitten Kitchen
- Food Faith Fitness
- Free Crochet Tutorials
- Girl with the Iron Cast
- Good Life Eats
- Handle the Heat
- Healthy Little Foodies
- I Heart Eating
- Immaculate Bites
- Isabel Eats
- It’s Always Autumn
- Jo Cooks
- Julie Blanner
- Julie’s Eats and Treats
- Kawaling Pinoy
- Keto Connect
- Kimchimari
- Kroll’s Korner
- Kylee Cooks
- Lauren Fit Foodie
- Leigh Anne Wilkes
- Lemon Blossoms
- Let’s Eat Cake
- Little Sunny Kitchen
- Live Eat Learn
- Mad About Food
- Moon Witches
- Mostly Homemade Mom
- My Cultured Palate
- Noshtastic
- One Little Project
- Onion Rings & Things
- Paleo Running Momma
- Panlasang Pinoy
- Peanut Butter and Fitness
- Platings & Pairings
- Play Party Plan
- Primavera Kitchen
- Princess Pinky Girl
- Project Meal Plan
- Pumpkin N Spice
- Rachel Cooks
- Rasa Malaysia
- Real Balanced
- Real Food RDs
- Real Food With Jessica
- Recipe Tin Eats
- Savory Nothings
- Simple Vegan Blog
- Skinnyfitalicious
- Slap Dash Mom
- Sorey Fitness
- Stetted
- Sweet & Savory
- Sweet Peas & Saffron
- Sweetest Menu
- Taste and Tell
- That Low Carb Life
- The Busy Baker
- The Castaway Kitchen
- The Chunky Chef
- The Cookie Rookie
- The Endless Meal
- The Flavor Bender
- The Kitchen Whisperer
- The Pinning Mama
- The Recipe Pot
- The Toasted Pine Nut
- The Woks of Life
- Thriving Home Blog
- Trailhead International
- Up & Alive
- Valerie’s Kitchen
- Vincenzo’s Plate
- Whole Kitchen Sink
- Wholesomelicious
And more.
We’ve worked on sites pulling millions of sessions a month.
And we’ve spent years listening to what content creators really need to do their best work online.
We’ve built themes and plugins that power millions of monthly sessions. And now, we’re handing the keys to you.
Creator Theme is the product of all that experience—brought together to serve thousands of clients a year.
You don’t need a perfect plan. You need to start.
Maybe you’ve been blogging for years and your theme can’t keep up.
Maybe you’ve built an audience elsewhere and you’re ready for a space that’s truly yours.
Or maybe you’re just tired of feeling boxed in by tools that weren’t built with you in mind.
Whether you’re starting fresh or starting over, this is for you.
Get what you need, disguised as what you want.
- You don’t need to be tech-savvy.
- You don’t need to hire a designer.
- You don’t need to have it all figured out.
- And you definitely don’t need to wait.
You just need a starting point that respects your content, your ideas, and your momentum.
Creator Theme gives you the tools, the flexibility, and the support to finally create the blog you’ve been thinking about for way too long.
With Baked & Branded, it’s out-of-the-box gorgeous.
We built this so you can move faster, post more confidently, and build something that lasts.
And if you need more?
We also build plugins to help you highlight, organize, and showcase your content.
All made to work seamlessly with Creator Theme.
Because we believe your site should work like you do—fast, flexible, and full of potential.
You’re not too late. You’re exactly where you need to be.
There’s still space for your ideas. Your experience. Your voice.
And we’d love to be part of your journey.