NEW! Be one of the first to get our flagship child theme.

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What is Baked & Branded?

Built on core WordPress

Built entirely on WordPress core, our child theme unlocks immediate access to native features and seamless updates for a lightweight, future-proof experience that classic frameworks like Trellis & Genesis can’t match.

includes 60+ custom blocks

& starting points built for bloggers.

The Baked and Branded child theme provides a range of ready-made, stylish layouts that can be tailored to reflect your unique brand identity on day 1.

Why?

We think it’s important for bloggers to break free from classic themes.

Developers don’t want you to use block themes because they are cheaper and easier for users to handle site customizations, ongoing maintenance, and navigate future changes in tech.

Baked & Branded was built for bloggers (& by bloggers) in our community via live stream sessions, client requests, and ongoing email discussions.

Help us bring you–and your peers–into the modern era of blogging.

Why should I change themes?

Gorgeous Design. Our community’s ideas + our custom development expertise = a theme everyone loves!


Blogger’s Features. This a theme tailored to you– built with the tools publishers need, from speed to revenue.



Your Opinion Matters. Stay involved in our group to see your suggestions implemented on the Baked & Branded child theme!


Level Up. Use a cutting-edge, block-based theme that’s actually built for recipes, videos, and modern content publishing.


Save Money; Snag February’s Deal. Purchase Baked & Branded for only $499/ year using promo code: FEBRUARY

What does The Backend look like?

Custom Blocks

Fine-tuned, custom blocks built by bloggers: this theme has exactly what you need!

Starting Points

Content creation just got so much easier.

Easy Edits

using the site editor

Small Plugins

Plus Small Plugin’s query loops ensure your site is an instant content powerhouse!

Trusted by Bloggers, Built by Experts

We’re a team of blogging experts who’ve spent over 10 years creating customized sites for top-performing content creators.

Creator theme brings that expertise to everyone, empowering you to take your site to the next level.

FAQs

  1. Do I need coding or technical skills to upgrade my site?
    Nope! Just share your ideas, and we’ll handle the rest.
  2. Can I use the theme for my existing site?
    Yes, if you’re ready to embrace modern, block-based templates and love DIY customization!
  3. Will I get support?
    Yes, as an official Creator you’ll have access to this theme, the parent theme (Creator), our Facebook group, email support, and documentation for setup.

Who is this block theme for?

  • New bloggers just getting started.
  • Repeat publishers launching another site.
  • DIYers bloggers who want a professional-looking site without the cost or limitations of a custom Classic theme.
  • Technology-curious people who want to learn about new website capabilities.

Who should reach out to us– or another developer- before snagging this theme?

  • Sites with custom themes and blocks, as that scenario might need a developer to help with migration.
  • Publishers using a block theme (I’m talking about a core, full-site-editing theme, NOT a page builder or classic theme like Kadence or GeneratePress as these aren’t block themes).