Baked & Branded
Built because Trellis broke your heart and Genesis ghosted you.
Baked & Branded is the styled child theme bloggers have been waiting for: polished, fast, and actually fun to use.
When old-school frameworks stopped evolving, we didn’t complain. We built something better. With feedback from real bloggers, patterns that actually make sense, and a design that feels custom without the custom price tag.
Did you know? We co-created this child theme with our community of bloggers.
What’s Included
Built entirely on WordPress core, our child theme unlocks immediate access to native features and seamless updates for a lightweight, future-proof experience that classic frameworks like Trellis & Genesis can’t match.
Baked & Branded child theme (built on Creator)
Utility plugins for enhanced functionality
60+ styled patterns and templates
Documentation, tutorials, and ongoing updates
Built-in optimizations for bloggers running ads
Real support from the team who built it
See It in the Wild
These bloggers are already using Baked & Branded to stand out. Each customized it to fit their vibe—so can you.
What Makes This Theme Special
We offer over sixty custom-designed blocks—each one inspired by feedback from our blogging community!—so you can seamlessly incorporate features like query loops, testimonials, call-to-action banners, and more into posts and pages.
Cohesive Design
With 60+ pre-designed patterns and templates, your site will look professional from day 1.
Easy Setup
Get your site up and running fast with our no-fuss installation process and documentation.
Built on Creator
Enjoy all the benefits of our robust, block-based foundation plus a unique design.
Flexible Settings
Easily tweak colors, fonts, and layouts to match your brand without touching code.
Clever Tools
You’ll also receive helper plugins from Small Plugins to make content creation easy.
Create Quickly
Simplify content creation with beautiful patterns right out of the proverbial box.
Accessibility Focused
Fonts, colors, and blocks designed inclusively.
Performance Boosted
Lightweight, fast, and mobile-responsive. No added JS!
Made for SEO & Ads
Edit any and every piece of your site with custom content.
Who It’s For
Baked & Branded is perfect for bloggers who want:
A professionally designed website without a dev.
A quick launch with minimal setup.
The freedom to change as your brand evolves.
Built-in optimizations for content creators.
You consider yourself one or more of these:
A new blogger just getting started.
You want something that both works right now and in the future.
A repeat publisher with multiple sites.
You need something quick & easy that you can launch today.
Part DIYer, part perfectionist.
You’re looking for a site without the cost or limits of a classic theme.
Tech-curious and fast-moving.
You want to learn about the powerful website capabilities of the future.
Who should reach out to us or a developer before snagging this? Sites with custom themes and/or blocks, as these scenarios could need a developer to help with the migration, either by developing a custom solution or providing recommendations for manual replacements. (Psst we’re developing a migration tool!)
Why?
We think it’s important for bloggers to break free from classic themes.
Developers don’t want you to use block themes because they are cheaper and easier for users to handle site customizations, ongoing maintenance, and navigate future changes in tech.
We’re a small team—but we’ve been behind some of the biggest blogs.
Lauren
Lauren has coded through hurricanes, house moves, and entire site rewrites at 3am. She’s sharp, steady, and secretly judges your font choices (with love).
Hanna
Hanna builds businesses the way other people build playlists: fast, slightly chaotic, and surprisingly on-theme. If she says “it’s gonna be great,” it probably already is.
Tech needs more strong women. We’re here helping creators launch faster, stress less, & have fun.
Help us bring you–and your peers–into the modern era of blogging.
Psst! Did you know? Baked & Branded was built for bloggers (& by bloggers) in our community via live stream sessions, client requests, and ongoing email discussions.
Results that speak for themselves
“I’ve nearly doubled my monthly ad revenue since going live with the new site. Visitors are clicking around more because the content is more engaging in the new format.”
Frequently Asked Questions
Can I use this on multiple sites?
Baked & Branded includes a single-site license. Need a multisite license? Just reach out, and we’ll get you set up.
Do I need to know code?
Not at all. Baked & Branded is designed for ease of use, allowing you to customize your site with WordPress’s block editor.
Will this work with my existing plugins?
Yes. Baked & Branded is compatible with most popular plugins used by bloggers.
Can I customize the design?
Absolutely. While Baked & Branded comes with a cohesive design, you can easily adjust colors, fonts, and layouts to suit your brand.
Is Baked & Branded a child theme?
Yes—it includes custom styles, pre-built templates, and a unique look built on top of Creator Theme. It’s a great option if you want a head start.
Launch your blog with confidence
With Baked & Branded, you get a professionally designed website that’s easy to set up and customize—no developer required.