Baked & branded
Our Styled Child Theme for Bloggers
With the fall of Trellis + decline of Genesis, bloggers have needed a core-WordPress block theme to optimize site performance, enhance creativity and improve their workflow.
We co-created this child theme with our community of bloggers.
Use promo code HALFOFF to get half off Baked & Branded FOREVER! 😍
As Seen On
What is Baked & Branded?
Built on core WordPress
Built entirely on WordPress core, our child theme unlocks immediate access to native features and seamless updates for a lightweight, future-proof experience that classic frameworks like Trellis & Genesis can’t match.
includes 60+ custom blocks
We offer over sixty custom-designed blocks—each one inspired by feedback from our blogging community—so you can seamlessly incorporate features like query loops, testimonials, call-to-action banners, and more into posts and pages.
& starting points built for bloggers.
The Baked and Branded child theme provides a range of ready-made, stylish layouts that can be tailored to reflect your unique brand identity on day 1.
Why?
We think it’s important for bloggers to break free from classic themes.
Developers don’t want you to use block themes because they are cheaper and easier for users to handle site customizations, ongoing maintenance, and navigate future changes in tech.
Baked & Branded was built for bloggers (& by bloggers) in our community via live stream sessions, client requests, and ongoing email discussions.
Help us bring you–and your peers–into the modern era of blogging.
Why should I change themes?
Gorgeous Design. Our community’s ideas + our custom development expertise = a theme everyone loves!
Blogger’s Features. This a theme tailored to you– built with the tools publishers need, from speed to revenue.
Clever Tools. Baked & Branded also includes 9 plugins from Small Plugins to make brilliant content creation easier than ever!
Your Opinion Matters. Stay involved in our group to see your suggestions implemented on the Baked & Branded child theme!
Level Up. Use a cutting-edge, block-based theme that’s actually built for recipes, videos, and modern content publishing.
Save Money; Snag February’s Deal. Purchase Baked & Branded for only $499/ year using promo code: FEBRUARY
What does The Backend look like?
1
Custom Blocks
Fine-tuned, custom blocks built by bloggers: this theme has exactly what you need!
2
Starting Points
Content creation just got so much easier.
3
Easy Edits
using the site editor
4
Small Plugins
Plus Small Plugin’s query loops ensure your site is an instant content powerhouse!
Trusted by Bloggers, Built by Experts
We’re a team of blogging experts who’ve spent over 10 years creating customized sites for top-performing content creators.
Creator theme brings that expertise to everyone, empowering you to take your site to the next level.
Results that speak for themselves
“I’ve actually nearly doubled my monthly ad revenue since going live with the new site. My total number of visitors isn’t that much higher, but the visitors that I do get are clicking around more because the content is more engaging in the new format.”
Erin, Peanut Butter & Fitness
FAQs
- Do I need coding or technical skills to upgrade my site?
Nope! Just share your ideas, and we’ll handle the rest. - Can I use the theme for my existing site?
Yes, if you’re ready to embrace modern, block-based templates and love DIY customization! - Will I get support?
Yes, as an official Creator you’ll have access to this theme, the parent theme (Creator), our Facebook group, email support, and documentation for setup.
Don’t Miss Out!
Join Us Today.
✨ Snag Creator theme for HALF OFF annually!
👉 Snag A Deal
Use coupon code: HALFOFF to secure your annual recurring discount on the best theme available for bloggers in 2025.
Who is this block theme for?
- New bloggers just getting started.
- Repeat publishers launching another site.
- DIYers bloggers who want a professional-looking site without the cost or limitations of a custom Classic theme.
- Technology-curious people who want to learn about new website capabilities.
Who should reach out to us– or another developer- before snagging this theme?
- Sites with custom themes and blocks, as that scenario might need a developer to help with migration.
- Publishers using a block theme (I’m talking about a core, full-site-editing theme, NOT a page builder or classic theme like Kadence or GeneratePress as these aren’t block themes).
Custom Blocks Built for Success
About page
Simplify content creation and improve usability.
Modern Design
Built with core blocks for easy customization.
Patterns Galore
Professional-looking designs done for you.
Accessibility Focused
Fonts, colors, and blocks designed inclusively.
Performance Boosts
Lightweight, fast, and mobile-responsive.
Cohesively branded
Beautiful right out of the box, tweaks optional.
Built for SEO
Edit any and every piece of your site with custom content.
Regularly updated
Built on the latest WordPress technology.
Ad optimized
Designed to maximize your RPMs for bloggers running ads.