NEW! Be one of the first to get our flagship child theme.

What’s Included

Built entirely on WordPress core, our child theme unlocks immediate access to native features and seamless updates for a lightweight, future-proof experience that classic frameworks like Trellis & Genesis can’t match.

Baked & Branded child theme (built on Creator)

Utility plugins for enhanced functionality

60+ styled patterns and templates

Documentation, tutorials, and ongoing updates

Built-in optimizations for bloggers running ads

Real support from the team who built it


See It in the Wild

These bloggers are already using Baked & Branded to stand out. Each customized it to fit their vibe—so can you.

What Makes This Theme Special

We offer over sixty custom-designed blocks—each one inspired by feedback from our blogging community!—so you can seamlessly incorporate features like query loops, testimonials, call-to-action banners, and more into posts and pages.

Cohesive Design

With 60+ pre-designed patterns and templates, your site will look professional from day 1.

Easy Setup

Get your site up and running fast with our no-fuss installation process and documentation.

Built on Creator

Enjoy all the benefits of our robust, block-based foundation plus a unique design.

Flexible Settings

Easily tweak colors, fonts, and layouts to match your brand without touching code.

Clever Tools

You’ll also receive helper plugins from Small Plugins to make content creation easy.

Create Quickly

Simplify content creation with beautiful patterns right out of the proverbial box.

Accessibility Focused

Fonts, colors, and blocks designed inclusively.

Performance Boosted

Lightweight, fast, and mobile-responsive. No added JS!

Made for SEO & Ads

Edit any and every piece of your site with custom content.

Why?

We think it’s important for bloggers to break free from classic themes.

Developers don’t want you to use block themes because they are cheaper and easier for users to handle site customizations, ongoing maintenance, and navigate future changes in tech.

We’re a small team—but we’ve been behind some of the biggest blogs.

Lauren

Lauren has coded through hurricanes, house moves, and entire site rewrites at 3am. She’s sharp, steady, and secretly judges your font choices (with love).

Hanna

Hanna builds businesses the way other people build playlists: fast, slightly chaotic, and surprisingly on-theme. If she says “it’s gonna be great,” it probably already is.

Tech needs more strong women. We’re here helping creators launch faster, stress less, & have fun.

Help us bring you–and your peers–into the modern era of blogging.

Psst! Did you know? Baked & Branded was built for bloggers (& by bloggers) in our community via live stream sessions, client requests, and ongoing email discussions.

Results that speak for themselves

“I’ve nearly doubled my monthly ad revenue since going live with the new site. Visitors are clicking around more because the content is more engaging in the new format.”

Frequently Asked Questions

Can I use this on multiple sites?

Baked & Branded includes a single-site license. Need a multisite license? Just reach out, and we’ll get you set up.

Do I need to know code?

Not at all. Baked & Branded is designed for ease of use, allowing you to customize your site with WordPress’s block editor.

Will this work with my existing plugins?

Yes. Baked & Branded is compatible with most popular plugins used by bloggers.

Can I customize the design?

Absolutely. While Baked & Branded comes with a cohesive design, you can easily adjust colors, fonts, and layouts to suit your brand.

Is Baked & Branded a child theme?

Yes—it includes custom styles, pre-built templates, and a unique look built on top of Creator Theme. It’s a great option if you want a head start.

Launch your blog with confidence

With Baked & Branded, you get a professionally designed website that’s easy to set up and customize—no developer required.