Short answer: ad optimization of content on varying screens and devices takes attention to detail and adhering to what ad networks prefer based on updates, while also following SEO & user experience best practices.
The standards we reference when determining content width & container limits
Most of our food bloggers for custom themes work with Mediavine & Raptive. Both companies adhere to Better Ad Coalition best practices- most ad companies Creator Theme users are working with will do the same.
Here are the advertising companies we’ve worked with while building custom themes:
We cross-reference the size of advertising units on varying screens & devices
Mediavine shares information on the programmatic capabilities and ad units available when using their services in this article.
Raptive shares information on what their users should look for in a site design with this resource.
We build our theme based on those best practices!
Once we’ve made sure all of our research is up-to-date, we build our base theme! As ad companies expand their offerings, we update container widths & responsiveness to collaborate with your advertisers.
As custom blocks are built for each blog’s version of Creator Theme, those blocks automatically adhere to ad responsiveness & best practices. We also made our theme user-friendly, so most custom blocks can be created & styled by users… without a developer!
To summarize:
- If your site is hosted on another theme, I’d recommend cross-referencing the resources shared above to ensure your content and container widths are optimized for ads on multiple devices.
- If you’re using Creator Theme, rest assured, we’ve researched to ensure that your site is optimized to run ads from a technical perspective.
You get to focus on what you love: content creation.
Leave the boring, technical stuff to us! It’s what WE love.
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