Showcasing top-performing posts by category on the homepage is a great way to build authority and improve user experience. You must leverage your top-performing content on your homepage to build a solid linking structure and improve authority overall.
Our block that shows top-performing posts by category is an excellent tool to do just that! Here’s what SEM Rush says about internal links for SEO:
Why Internal Links Are Important for SEOSEM Rush
Internal links are a crucial part of SEO for three main reasons:
- They help search engines understand your site’s structure
- They pass authority
- They help users navigate your site
how this block helps
First, here’s what it looks like on the front end. Kimber of Easy Family Recipes chooses her top-performing recipes for “Fall Potluck Staples”… talk about a dialed-in category!
It’s obvious to both search engines and users what category you’re looking at: fall recipes that are top performers!
You’ve now easily shown users an excellent category for them to check out, while improving your authority by sharing a top performer.
Here’s how you set the backend of this block:
First, you’ll want to use a bit of research to determine which posts are your top performers. From there, you’ll select them in the backend by editing the block and adding them under “post”!