Creator Theme
The foundation your blog actually needs.
Creator Theme is our fast, flexible WordPress base theme built entirely with core blocks—no builders, no bloat, no weird workarounds.
It’s the exact foundation we use for custom child themes, and the starting point for hundreds of high-performing blogs.
Did you know? We co-created a child theme with our community of bloggers.
What’s Included
Creator Theme (built for Core Web Vitals + easy editing)
Built-in utility classes
20 clean, basic patterns to build with
Helpful supporting plugins to make block editing easier
All starting templates
Tutorials & support from experts
Plugins Bundled:
Grid Variation Options
Post Date Smarter Modified
Remove Last Item From Yoast Breadcrumb
Query Loop Exclude Current Post
Query Loop Advanced Operators
Genesis Description Fallbacks
Device Display for Blocks
Clear Content Button
See It in the Wild
These sites all run on Creator Theme—fully customized by our sister company, Once Coupled.
What Makes This Theme Special
Modern Blocks
No page builders, no visual clutter—just clean block-based layouts that make sense.
Flexible
Whether you’re building your site on your own or with a designer, Creator won’t get in the way.
No Fluff
Just a solid foundation with smart patterns, sensible templates, and things you actually need.
Accessibility Focused
Fonts, colors, and blocks designed inclusively.
Performance Boosted
Lightweight, fast, and mobile-responsive. No added JS!
Made for SEO & Ads
Edit any and every piece of your site with custom content.
Who It’s For
Creator Theme is for bloggers and developers who want a solid, flexible foundation to build on. It’s a great fit if:
You want clean code & smart patterns.
Not a bloated builder with blocks that duplicate core functionality.
You’re used to working with blocks.
Or are comfortable collaborating with someone that’s used to working with blocks.
You’ve outgrown your current theme.
And need something more modern to bring you & your business into the future.
You need a strong foundation for your work.
Whether it’s a custom design or a second venture, you want a jump-start.
If you’re newer to blocks or want something more styled out of the gate, check out Baked & Branded instead.
Why?
We think it’s important for bloggers to break free from classic themes.
Developers don’t want you to use block themes because they are cheaper and easier for users to handle site customizations, ongoing maintenance, and navigate future changes in tech.
We’re a small team—but we’ve been behind some of the biggest blogs.
Lauren
Lauren has coded through hurricanes, house moves, and entire site rewrites at 3am. She’s sharp, steady, and secretly judges your font choices (with love).
Hanna
Hanna builds businesses the way other people build playlists: fast, slightly chaotic, and surprisingly on-theme. If she says “it’s gonna be great,” it probably already is.
Tech needs more strong women. We’re here helping creators launch faster, stress less, & have fun.
Help us bring you–and your peers–into the modern era of blogging.
Ditch clunky page builders, like, yesterday
“omg… this page is so much faster and easier to edit than Elementor! LOVE”
Frequently Asked Questions
Can I use this on multiple sites?
Creator Theme includes a single-site license. Need a multisite license? Just reach out and we’ll get you set up.
Do I need to know code?
Not at all. You’ll build with WordPress blocks, patterns, and templates—no coding required.
Will this work with my existing plugins?
Yep. Creator Theme is plugin-friendly and works well with most tools creators already use.
Can I customize the design?
Absolutely. Creator is meant to be styled your way—whether you’re doing it yourself or working with a designer.
Start building your best site yet.
Creator Theme is the starting point we wish every creator had—clean, fast, and ready for whatever content you throw at it.